Bouncing New Year Greeting Card
A Chinese New Year greeting card for the monkey year.
It is designed for the advertising agency BBH to send their warm blessing to their clients. It is a custom that Chinese people like hanging lantern as a celebration of the new year. When people receive the card, they can turn it into a lantern by pulling the sheep (BBH logo).
The year representative Monkey is at the bottom of the lantern. When the monkey is being pulled, the lantern will bounce! This shows BBH as an agency that never limited by the tradition, and also to hope the receiver will have an energetic and lively year forwards.
- Challenges -
The paper needs to be thin so that it can be posted by mail.
It needs to be strong so it won't be damaged easily.
It needs to have good texture and rich color.
This card successfully wins all the hearts from all the receivers of the internal team, it also attracts potential clients including Nike.