Jamie Chow Tsz Man

VIOOH

VIOOH

VIOOH

Research and concept piece for global stakeholders alignment

Research and concept piece for global stakeholders alignment

Research and concept piece for global stakeholders alignment

Conducted a global stakeholders research across 7 countries (Switzerland, UK, Hong Kong, China, Belgium, North America, and France).

Delivered a concept piece for alignment on the product's future vision.

Category:

Productivity tool / Ad-tech

My Role:

Product Design Lead

Year:

2018

Team:

1 PM, 2 UI Designer, 1 Researcher

Impact

Impact

Global stakeholder alignment

Conducted comprehensive research across seven countries, leading to a unified vision for VIOOH's product development.

Visionary concept development

Delivered concept designs that helped over 100 staff members, including senior leaders, envision the company's future direction.

Challenges

Challenges

Unfamiliar with the Industry

The ad-tech industry's complexity and specific terminology required swift and thorough understanding to engage effectively with stakeholders.

Ambiguous project objectives

Initial lack of clarity in project goals necessitated efforts to define and align objectives among stakeholders.

My approach

My approach

Set up intensive learning sessions

Invested time in understanding the ad-tech industry's intricacies to communicate effectively with stakeholders.

Collaborative clarification

Conducted video calls and collaborated with the design director to create storyboards, simplifying complex user flows and refining research objectives.

Work Process

Work Process

Stakeholder research

Led interviews with stakeholders from seven global offices to gather insights and align on user needs.

Quick ideations

Guided UI designers to create two design concepts addressing business assumptions and user needs, which were well-received by stakeholders.

Adapting stakeholders' feedback

Leveraged insights from usability testing to fine-tune visual and interaction elements.

"After seeing the presentation, I can finally see how the proposed design related to the research insights and how it provides guidelines like a lighthouse to our team"

- Product Owner -

Ideations

Ideations

Quick brainstorming sessions with inspiring references

Maximise visibility on how campaigns are priorities, reliability, simplify the complexity and maintaining control are the key needs that we learned from our interview.

We have looked at lots of inspiring references, one is the clear and simple infographic from Google map. It gives users a clear overview of all the options for users to decide which is the most efficient route.

What if we could do something similar which provide a real time suggestions on how to allocate the billboards?

1. System notification if something goes wrong
2. Select specific time range to view performances of those billboard
3. List of selected inventories with performance overview

1. List view of performances
2. Expand to see portfolio details if the system detects something’s wrong

1. System notification if something goes wrong. Clickable item to view details. 


2. Drag to rearrange the inventories to different location or time slot setting

Results

Results

Established design principles

Introduced five design principles to guide future feature development, creating a shared understanding within the company.

Enhanced stakeholder engagement

The presentation of research insights and design concepts facilitated better conversations with stakeholders, aligning them with the company's vision.

Positive feedback

Stakeholders expressed that the presentation clarified how the proposed design related to research insights, acting as a guiding "lighthouse" for the team.

Proposed ideation - Monitoring portfolio health

Proposed ideation - Monitoring portfolio health

Performance overview infographic to shift view mode for occupancy availability and price forecast

List of inventory cards (left), drag to reallocate inventories. Click individual card to review inventory details (right) and monitor sales performance

Proposed ideation - Planning trading strategy

Proposed ideation - Planning trading strategy