Research and concept piece for global stakeholders alignment
Conducted a global stakeholders research across 7 countries (Switzerland, UK, Hong Kong, China, Belgium, North America, and France).
Delivered a concept piece for alignment on the product's future vision.
Impacts
Global stakeholder alignment
Conducted comprehensive research across seven countries, leading to a unified vision for VIOOH's product development.
Visionary concept development
Delivered concept designs that helped over 100 staff members, including senior leaders, envision the company's future direction.
Background
VIOOH supports JCDecaux, a digital advertising billboard owner, in managing their global inventory.
Their platform empowers their sales team to optimise inventory management and seeks to enhance client business growth through tailored solutions.
Role
Product Designer
Research planning
Leading ideation workshop
Team
Myself
1PM
2 UI Designers
1 Researcher
Challenges
Unfamiliar with the Industry
The ad-tech industry's complexity and specific terminology required swift and thorough understanding to engage effectively with stakeholders.
Ambiguous project objectives
Initial lack of clarity in project goals necessitated efforts to define and align objectives among stakeholders.
How I overcame
Set up intensive learning sessions
Invested time in understanding the ad-tech industry's intricacies to communicate effectively with stakeholders.
Collaborative clarification
Conducted video calls and collaborated with the design director to create storyboards, simplifying complex user flows and refining research objectives.
Solutions
Stakeholder research
Led interviews with stakeholders from seven global offices to gather insights and align on user needs.
Quick ideations
Guided UI designers to create two design concepts addressing business assumptions and user needs, which were well-received by stakeholders.
Adapting user insights
Leveraged insights from usability testing to fine-tune visual and interaction elements.
Ideation process
1. System notification if something goes wrong
2. Select specific time range to view performances of those billboard
3. List of selected inventories with performance overview
1. List view of performances
2. Expand to see portfolio details if the system detects something’s wrong
1. System notification if something goes wrong. Clickable item to view details.
2. Drag to rearrange the inventories to different location or time slot setting
Results
✅ Established design principles
Introduced five design principles to guide future feature development, creating a shared understanding within the company.
✅ Enhanced stakeholder engagement
The presentation of research insights and design concepts facilitated better conversations with stakeholders, aligning them with the company's vision.
✅ Positive feedback
Stakeholders expressed that the presentation clarified how the proposed design related to research insights, acting as a guiding "lighthouse" for the team.
Research insight
"After seeing the presentation, I can finally see how the proposed design related to the research insights and how it provides guidelines like a lighthouse to our team"
- Product Owner -
Design outcome 1
Monitoring portfolio health
Performance overview infographic to shift view mode for occupancy availability and price forecast
List of inventory cards (left), drag to reallocate inventories. Click individual card to review inventory details (right) and monitor sales performance
Design outcome 2
Planning trading strategy
Research and concept piece for global stakeholders alignment
Conducted a global stakeholders research across 7 countries (Switzerland, UK, Hong Kong, China, Belgium, North America, and France).
Delivered a concept piece for alignment on the product's future vision.
Impacts
Global stakeholder alignment
Conducted comprehensive research across seven countries, leading to a unified vision for VIOOH's product development.
Visionary concept development
Delivered concept designs that helped over 100 staff members, including senior leaders, envision the company's future direction.
Background
VIOOH supports JCDecaux, a digital advertising billboard owner, in managing their global inventory.
Their platform empowers their sales team to optimise inventory management and seeks to enhance client business growth through tailored solutions.
Role
Product Designer
Research planning
Leading ideation workshop
Team
Myself
1PM
2 UI Designers
1 Researcher
Challenges
Unfamiliar with the Industry
The ad-tech industry's complexity and specific terminology required swift and thorough understanding to engage effectively with stakeholders.
Ambiguous project objectives
Initial lack of clarity in project goals necessitated efforts to define and align objectives among stakeholders.
How I overcame
Set up intensive learning sessions
Invested time in understanding the ad-tech industry's intricacies to communicate effectively with stakeholders.
Collaborative clarification
Conducted video calls and collaborated with the design director to create storyboards, simplifying complex user flows and refining research objectives.
Solutions
Stakeholder research
Led interviews with stakeholders from seven global offices to gather insights and align on user needs.
Quick ideations
Guided UI designers to create two design concepts addressing business assumptions and user needs, which were well-received by stakeholders.
Adapting user insights
Leveraged insights from usability testing to fine-tune visual and interaction elements.
Ideation process
1. System notification if something goes wrong
2. Select specific time range to view performances of those billboard
3. List of selected inventories with performance overview
1. List view of performances
2. Expand to see portfolio details if the system detects something’s wrong
1. System notification if something goes wrong. Clickable item to view details.
2. Drag to rearrange the inventories to different location or time slot setting
Results
✅ Established design principles
Introduced five design principles to guide future feature development, creating a shared understanding within the company.
✅ Enhanced stakeholder engagement
The presentation of research insights and design concepts facilitated better conversations with stakeholders, aligning them with the company's vision.
✅ Positive feedback
Stakeholders expressed that the presentation clarified how the proposed design related to research insights, acting as a guiding "lighthouse" for the team.
Research insight
"After seeing the presentation, I can finally see how the proposed design related to the research insights and how it provides guidelines like a lighthouse to our team"
- Product Owner -
Design outcome 1
Monitoring portfolio health
Performance overview infographic to shift view mode for occupancy availability and price forecast
List of inventory cards (left), drag to reallocate inventories. Click individual card to review inventory details (right) and monitor sales performance
Design outcome 2
Planning trading strategy
Research and concept piece for global stakeholders alignment
Conducted a global stakeholders research across 7 countries (Switzerland, UK, Hong Kong, China, Belgium, North America, and France).
Delivered a concept piece for alignment on the product's future vision.
Impacts
Global stakeholder alignment
Conducted comprehensive research across seven countries, leading to a unified vision for VIOOH's product development.
Visionary concept development
Delivered concept designs that helped over 100 staff members, including senior leaders, envision the company's future direction.
Background
VIOOH supports JCDecaux, a digital advertising billboard owner, in managing their global inventory.
Their platform empowers their sales team to optimise inventory management and seeks to enhance client business growth through tailored solutions.
Role
Product Designer
Research planning
Leading ideation workshop
Team
Myself
1PM
2 UI Designers
1 Researcher
Challenges
Unfamiliar with the Industry
The ad-tech industry's complexity and specific terminology required swift and thorough understanding to engage effectively with stakeholders.
Ambiguous project objectives
Initial lack of clarity in project goals necessitated efforts to define and align objectives among stakeholders.
How I overcame
Set up intensive learning sessions
Invested time in understanding the ad-tech industry's intricacies to communicate effectively with stakeholders.
Collaborative clarification
Conducted video calls and collaborated with the design director to create storyboards, simplifying complex user flows and refining research objectives.
Solutions
Stakeholder research
Led interviews with stakeholders from seven global offices to gather insights and align on user needs.
Quick ideations
Guided UI designers to create two design concepts addressing business assumptions and user needs, which were well-received by stakeholders.
Adapting user insights
Leveraged insights from usability testing to fine-tune visual and interaction elements.
Ideation process
1. System notification if something goes wrong
2. Select specific time range to view performances of those billboard
3. List of selected inventories with performance overview
1. List view of performances
2. Expand to see portfolio details if the system detects something’s wrong
1. System notification if something goes wrong. Clickable item to view details.
2. Drag to rearrange the inventories to different location or time slot setting
Results
✅ Established design principles
Introduced five design principles to guide future feature development, creating a shared understanding within the company.
✅ Enhanced stakeholder engagement
The presentation of research insights and design concepts facilitated better conversations with stakeholders, aligning them with the company's vision.
✅ Positive feedback
Stakeholders expressed that the presentation clarified how the proposed design related to research insights, acting as a guiding "lighthouse" for the team.
Research insight
"After seeing the presentation, I can finally see how the proposed design related to the research insights and how it provides guidelines like a lighthouse to our team"
- Product Owner -
Design outcome 1
Monitoring portfolio health
Performance overview infographic to shift view mode for occupancy availability and price forecast
List of inventory cards (left), drag to reallocate inventories. Click individual card to review inventory details (right) and monitor sales performance
Design outcome 2
Planning trading strategy