Global Relay
Defined cross-platform UX strategy for a compliance SaaS, solving complex search and file management challenges for high-stakes legal/financial professionals.
Global Relay captures and archives business communications across channels (WhatsApp, Email, Slack) for legal compliance.
Leading UX design for My Archive, a personal search platform enabling professionals to retrieve comm records in real time. I solved challenges around complex data models at enterprise scale, cross-platform consistency, and feature discovery.
Category:
B2B / SaaS / Compliance
My Role:
Product Designer
Year:
2023 - 2026
Team:
2 UX Designer, 2 UI Designer, 1 Design Manager, 1 Design Director, 2 PM, 6 Dev, 3 QA
The nature of this work is confidential. This is a glimpse of my role. Contact to learn more.
Project 1 - Designing for complex data & search at scale
My role
1
Translated business strategy into actionable UX priorities through direct engagement with CEO/founder and senior leadership.
2
Designed cross-platform experiences for iPadOS 26 and desktop, addressing complex workflows unique to financial compliance users.
3
Navigated technical constraints of deep search and AI-assisted features while maintaining user-centred design principles.
4
Elevated design maturity from product-driven to design-driven through strategic design explorations and stakeholder alignment.
Improving the design maturity From product driven to design driven (From image above to image below)
- Key learning -
Understanding the direct line between user outcomes and financial impact transformed how I advocate for design decisions. In B2B SaaS, earning stakeholder trust through business acumen and react fast, is as critical as solving user problems.
Project 2 - Connecting archived files to live communication
My role
1
Identified a strategic opportunity to improve file-sharing efficiency within the compliance messenger, going beyond the initial brief.
2
Led competitive research to uncover design opportunities that would connect My Archive to communication tools.
3
Designed solutions for specific use cases (e.g. deal-based group chats with searchable business history and document sharing).
4
Used interactive prototypes to transform abstract business requests into concrete, discussable solutions.
img (1) Competitor research • img (2) a glance of some ideations
- Key learning -
In B2B contexts where I'm not the end user, AI tools proved invaluable for rapid competitive analysis and identifying feature blind spots. This accelerated my understanding and helped me ask better questions to stakeholders.
Project 3 - Scaling design through a shared design system
My role
1
Conducted cross-product audits to identify shared design needs and establish system scope.
2
Authored comprehensive guidelines covering design principles, accessibility standards, and best practices.
3
Implemented design QA processes to ensure consistent quality across distributed teams.
4
Created documentation that reduced repetitive conversations and served as onboarding resources for new team members across time zones.
Part of the basic components
- Key learning -
In rapidly growing, distributed teams, high-quality documentation isn't just nice to have, it's infrastructure. Clear and accessible guidelines pays contributing factors in reduced miscommunication and faster onboarding.
Contribution highlights
In 2024, I am honoured to get the Bright Stars reward, which recognised my outstanding ability to approach design challenges with strategic thinking and deep understanding of user needs.
From winning hackathon, to running workshop about design thinking for secondary school students, I actively expose myself to different activities that allow me to share my knowledges and practise my creative thinking.
img (1) Hackathon design • img (2) Design thinking workshop with students and Bright Star reward
